ADM makes significant investment in environmentally friendly, bespoke paper wrapping technology.
Here at ADM, we’re proud to have been the first UK mailing house to offer 100% compostable magazine wrap made from potato starch, starting with National Trust back in 2018.
Since then, the move towards even more sustainable mailings hasn’t stopped there and other environmentally friendly mailing solutions have become an option for all our clients.
The most recent is paper wrapping. We’re excited to now offer our clients this new, high-quality service thanks to a significant investment in a bespoke paper wrapping line with sophisticated camera matching capabilities from Mailroom Machines Limited.
A new, state-of-the-art mailing line developed to meet our clients’ requirements
We are proud to have extensive experience in delivering complex and successful direct mail campaigns for our clients.
Thanks to this, we worked closely with Mailroom Machines Limited to design a mailing line that focussed on producing consistently flawless and immaculate results. Reliability was also key as was the ability to quickly change the line across to new projects.
The camera matching capabilities are the real jewel in the crown. We identified this feature to be a vital part of our offering to our clients. Camera matching enables the printing of personalised content, such as discount codes, right onto the outside of the mailing pack.
“We’re delighted to now offer our clients sophisticated paper wrapping solutions. We believe we have the right balance between high volume wrapping and the high-quality finish our clients already receive from us. Up to 12 items can be inserted into a pack.
Paper wrapping has so many benefits. Not only is paper wrapping environmentally friendly and sustainable, it also allows our clients to make an immediate impact with content on the outside of the mailing pack. RSPB and English Heritage are both already using beautiful and striking artwork on the outside of their mailings to engage their members.
Camera matching opens up all kinds of personalisation opportunities to really engage the recipient. Paper wrapping is also a cost-effective option if you get the sizes and pack weights right. This is where we can really help our clients get it right, first time.”
Julie Ray, ADM’s Client Services Director.