We are delighted to see our clients using direct mail to connect with their customers again even when some of them have had no choice but to furlough members of their marketing, design and CRM teams.
The months of uncertainty surrounding when consumer confidence will return, all shops will re-open and e-commerce will once again thrive has meant that some of our retail clients have held back on their summer mailing campaigns.
Taking the plunge
One of our clients, OKA, however, has taken the plunge this week and has mailed a postcard to 113,000 of their loyal customers.
OKA provides beautiful luxury furniture and home accessories, sourced with an eye for beauty, comfort, and unique style.
Initially selling via mail-order catalogues, they now have a strong online presence and a number of stores across the country, which will soon begin to re-open in June.
OKA
“After pulling back our Direct Mail activity in the past few months of uncertainty, we feel customer confidence has recovered enough that we can now begin to make a return to marketing normality.”
Julie Ray, ADM Client Services Director
“With the announcement that all non-essential shops can re-open on Monday 15th June, now is a great time to let your customers know you are open for business and looking forward to welcoming them back in-store soon.
Even if you are an online or mail order only retailer, direct mail campaigns are an excellent way to direct customers to your website or catalogue and encourage them to make a purchase using discount codes or promotions.
Customers are again willing to spend, and it is vital to be on the front foot and make sure your customers spend money with you and not someone else.
There are Royal Mail incentives available to retailers who have been impacted by the COVID-19 store closures. We can help you apply for these discounts as well as others such as the Royal Mail Testing and Innovation Scheme (TIS) incentives.
The most cost-effective and speedy way to currently connect with your customers is still using postcards. Turnaround times from artwork approval to door drop can be as little as 10 days, so now is the time to discuss your next mailing.
We understand that many of our clients have had no choice but to furlough some members of their design and marketing teams, but here at ADM we can be trusted to deliver a successful postcard mailing campaign from start to finish in a short amount of time.”
