New Kirk-Rudy Investment Enhances Direct Mail Personalisation

Julie Ray, Client Services Director talks about ADM’s investment in new inkjet technology which sees higher quality laser printing of mailing personalisation and with quicker turn-around times.

“We’re delighted to announce that our new Kirk-Rudy Ultrajet Variable Data Inkjet System from UK distributor AMS Mailing Systems is now up and running here at ADM. We were keen to invest in a machine that would enable us to continue to meet the evolving needs of our clients. It joins our four polywrapping machines, three envelope enclosers, laser printers and camera matching equipment.

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The machine is quite compact and remarkably, for such a powerful machine, doesn’t take up too much floor space.  The capabilities and printing speeds are impressive.  Our mailing turn-around times will be even better and perhaps, most importantly, the print quality of the personalisation will do justice to the high quality of our clients’ printed materials.

This machine is perfect to address and personalise both unwrapped catalogues, brochures and magazines and non-window envelopes. The machine is relevant to all our clients whether they are membership organisations, charities or mail order retailers. We are already using this new piece of equipment and feedback from our clients has been very positive.  Our investment in this Ultrajet machine demonstrates our commitment to our clients’ needs and the future of Direct Mail.”

See the Kirk-Rudy Ultrajet Printer in action here as it speeds through the printing of personalised content such as addresses, personal discount codes and 2D mailmark barcodes onto non-window envelopes:

 

To see how the new machine could improve your mailings’ personalisation capabilities and print quality please contact Julie Ray on 01384 215790 or julie@advanceddirect.co.uk.

To read Print Week’s article about ADM’s investment in this machine please click here.

Learn more about the Kirk-Rudy Ultrajet Variable Data Inkjet System from UK distributor AMS Mailing Systems here.