Increased relevance, increased response
The more you know about your customer, the more you can do with direct mail personalisation. If you’re promoting business locations, why not tailor maps to the local area? If you’re sending out discounts, try including a personalised voucher for their nearest store.
There is no limit to the number of variables you can include in a single mail piece – we’ve worked with up to 100 variables to help increase personalisation and improve response rates.
“The logistics of mailing three times a year are very time consuming, from the number of inserts which we can run (sometimes more than the feeders might suggest would…