Case Study:
National Trust benefit from ADM’s direct marketing strategies
Having the right direct marketing strategies in place ensured the National Trust made big savings on their mailing costs. Obvious postage alterations and mailing flexibility meant savings in every area.
Building national trust
The National Trust has a huge membership, and three times a year sends a magazine to every member. These mailing packs include regional newsletters, the National Trust handbook, and AGM voting papers. We’ve helped them manage this with audience segmentation and personalised inserts too. This can mean as many as 96 variants on a single mailing pack – it’s a complex operation.
Background
The National Trust had been with the same mailing house for a long time. The mailing was taking longer and costs were getting higher. More importantly, the process had become a mystery.
We were tasked with unravelling this mammoth project and bringing it up to date. Using the latest thinking we could offer more value, flexibility and transparency in their direct mail fulfilment.
Quick results
It didn’t take long for our advanced processes to generate results, and we soon made a saving of 6% per issue. ADM’s direct mail strategies are proven to deliver results
We built a strong relationship with the client, making sure they had full overview of the mail process, as well as offering much-needed flexibility.
We don’t use a one-size-fits-all approach; we incorporate new mailings and adapt to fit the client’s requirements. The partnership has been a huge success and our contract has already been renewed twice.
What they said
The logistics of mailing three times a year are very time consuming, from the number of inserts which we can run (sometimes more than the feeders might suggest would be achievable), to the best delivery method. ADM are extremely flexible in their approach and helpful in finding ways of saving on costs.
Their knowledge of the different postal opportunities and the various discounts available from Royal Mail has made a major contribution to the savings they’ve helped us achieve. We’ve saved time in our schedules, which with a growing circulation is quite an achievement and we’ve saved on costs thanks to their expertise. A thoroughly professional organisation.
Graham Prichard
Print and Production Manager, National Trust
